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Marketing

In the Marketing program students learn content that prepares them for higher education and careers in marketing, management, and entrepreneurship. The program develops marketing concepts as they apply to areas such as business, e-commerce, entertainment, fashion, finance, hospitality, law, management, sales, and sports. Hands-on projects throughout the program will allow students to work with local businesses and entrepreneurs to develop real world experiences and skills. Students can develop leadership skills while participating in many community activities, field trips and a Business Pitch Competition. Program completers develop the appreciation, knowledge, skills, and abilities necessary to work and live in a global marketplace.

Students earn work-based experience running a business on campus that creates, designs, and sells and CUDA merchandise. Our student are members of a local DECA chapter. Students gain technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales, and Service career cluster. We provide students with the skills needed to realistically evaluate their potential as business owners as well as skills in business development, management and legal issues involved with marketing and entrepreneurship. Our student are members of a local DECA chapter. Students gain technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster. We provide students with the skills needed to realistically evaluate their potential as business owners.

A planning meeting.
The Cuda Store
Students create school shirts

MARKETING PROGRAM COURSES:

Marketing Essentials

Marketing Applications

Marketing Management

Business Ownership

 INDUSTRY CERTIFICATION OPPORTUNITIES:

 CIW Social Media Strategist

Entrepreneurship & Small Business

SCHOOL BASED ENTERPRISE:

Students earn work-based experience running a business on campus that creates, designs, and sells and CUDA merchandise.

FOR MORE INFORMATION

Rhonda Simmons

rlsimmo1@volusia.k12.fl.us

James Zirkle

jszirkle@volusia.k12.fl.us